SharperImage.com Selects Ocean Media as Media Planning and Buying Agency of Record
Ocean Media will manage the company's broadcast media planning and buying, focusing on media acquisition initiatives in TV. Spots will air on a variety of major cable networks. SharperImage.com's national campaign is slated to begin in November and will run throughout the holiday season.
SharperImage.com offers consumers an engaging way to find the latest home electronics, air purifiers, gifts for any occasion and other lifestyle products. Designed to be the ultimate shopping experience, SharperImage.com is both state of the art and easy to use. Relaunched in 2010, SharperImage.com and their iconic catalog are owned and operated by Camelot Venture Group, a private equity group that invests primarily in direct-to-consumer companies, including online, catalog, retail, technology, financial services and sports management. Holdings have included NBA's Cleveland Cavaliers, Quicken Loans and 1-800-CONTACTS.
"We value Ocean Media's deep experience with leading online brands, the agency's focus on return on investment, and the effectiveness of its analytics," said David Katzman, Managing Partner, Camelot Venture Group, LLC. "Today's SharperImage.com is an entirely new experience, but we offer the same great selection and gifts we always have. Our new e-commerce focus makes Ocean an especially good fit � the agency is superb at scaling e-commerce companies, as its stellar roster of clients attests."
"SharperImage.com remains an iconic brand, and in Camelot Venture Group the company is on solid financial footing," said Jay Langan, President, Ocean Media. "We're especially pleased to be bringing SharperImage.com back to TV this holiday season."
"At Ocean, we're delighted with our new partnership with SharperImage.com, and we see a great opportunity to help the company scale with our approach," said Mike Robertson, founder and CEO of Ocean Media. "SharperImage.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of television will be critical to that effort. Our analytics will be an important differentiator for SharperImage.com as we work together to grow the company's business."
Ocean Media is the agency for many well-known brands such as eHarmony, Priceline.com, Overstock.com, Realtor.com and Ancestry.com, among others.
About Ocean Media: